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Creator Manager Jobs in Germany

Job Details

Creator Manager Jobs in Germany

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Job Description

The Creator Manager – Sports will manage creator relationships from selection and onboarding through campaign execution, performance reporting and long-term development. You will work with creators across different levels and markets, making sure each partnership supports Zalando’s wider brand and marketing objectives.

This role is ideal for a social-first professional who understands what makes content successful on platforms such as Instagram and TikTok. You should be comfortable spotting emerging trends, turning them into useful content ideas and working with creators to produce content that feels natural to their audiences.

You will also work closely with internal marketing teams, agencies, paid media specialists and local market teams. Strong organization and communication will be important because you will often manage several projects, stakeholders and deadlines at the same time.

Key Responsibilities

As a Sports Creator Manager, you will manage strategic relationships with a diverse portfolio of sports creators and athletes. You will understand their audiences, strengths and content styles and use this knowledge to identify the right talent for different campaigns.

You will lead complex creator projects from beginning to end, including planning, coordination, stakeholder alignment, timelines and delivery. You will work with Zalando’s Sports proposition marketing team as well as local market teams on major sports activations.

Another important part of the role will be improving creator management processes. You will handle operational requirements such as contracts, compensation and tracking links while also looking for better tools and more efficient ways of working. Your feedback may help product and technology teams improve Zalando’s creator systems.

You will become a trusted point of contact for creators and help them understand and use Zalando’s creator tools effectively. You will also collect feedback from creators and turn those insights into improvements for the wider creator program.

Content strategy will be another major responsibility. You will monitor social trends, fitness challenges, major sporting events, activewear trends and changing consumer behavior. You will then turn these insights into practical briefs that creators can use to produce relevant and engaging content.

The Creator Manager – Sports will also use data to understand how content performs. You will analyze results from multiple sources, run structured engagement tests and identify opportunities to improve future campaigns. Your findings will help Zalando make smarter decisions about creators, content and marketing activity.

Qualification

Required Education

A specific degree is not stated as mandatory for this position. Candidates with relevant education in marketing, communications, fashion, sports management, business, media or a related field may have a strong foundation for the role.

However, practical experience in creator management, influencer marketing, sports marketing or a related area is particularly important. Demonstrated professional results can be highly valuable.

Required Experience

Candidates should have 5+ years of relevant professional experience in sports marketing, activewear, fashion, influencer marketing or a similar fast-paced environment.

Experience managing relationships with creators, athletes, fitness personalities or talent agencies is strongly preferred. You should have an established network of contacts within the creator or agency industry and understand how to develop long-term professional relationships.

Experience leading complex campaigns and working with cross-functional teams is also important. Candidates should be comfortable working with data, measuring campaign performance, conducting engagement tests and turning results into practical improvements.

Required Skills

The ideal Creator Manager Sports Berlin candidate will have excellent relationship-building and stakeholder management skills. You should be able to communicate confidently with creators, agencies, senior stakeholders and internal marketing teams.

Strong knowledge of Instagram, TikTok and the wider social media landscape is essential. You should understand creator culture, platform trends and what makes content engaging.

Strong organizational skills, attention to detail and project management abilities are also required. English fluency is required, while additional languages are an advantage.

A passion for sports, fitness, activewear and digital culture will help you succeed in this role. A growth mindset and willingness to mentor junior colleagues are also valuable.

What Zalando Offers

Zalando provides 27 days of annual holiday for full-time employees initially, with additional days available over time up to 30 days. Employees can also receive two paid volunteering days each year and participate in an employee shares program.

Other benefits include discounts on Zalando fashion and beauty products, Lounge by Zalando discounts, external partner offers, relocation assistance where agreed in advance, family services, health and wellbeing options, mental health support and coaching.

Employees can also develop their skills through Zalando’s training platform and benefit from biannual peer-to-peer reviews.

For professionals searching for Creator Management Jobs Berlin, this position offers the opportunity to work at a major European fashion and lifestyle technology platform while building meaningful relationships across the sports creator ecosystem.

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